Catalog browse & purchase intent
Catalog Vertex Hub is a small practice that walks live commerce-app catalogs the way merchandisers walk a floor: face-out first, then filter, then the jump into a product, then the return. We write down where purchase intent gathers and where it thins. We do not sell software.
What we actually look at
A commerce app is a sequence of rooms. We read those rooms — not a score, not a traffic chart. The nouns that matter on a study are category order, listing cards, filter chips, variant rows, stock-out tiles, and the search handoff into the grid.
Flagship engagement
Over three to four weeks we sample four to eight categories in your live commerce app, walk the browse paths, and map where intent concentrates. You receive a written pack and a 90-minute findings session with merchandisers — in our Klang rooms or by video if the team sits in Penang, JB, or Kota Kinabalu.
We do not recode the app. We do not sit in a weekly monitoring retainer. The work ends when the pack has been argued over and you know which face-outs, filters, or product handoffs you will actually change.
Related studies
Focused reading
A concentrated look at one or two categories: how the face-out is ordered, how filters behave, and whether the path from grid to product still makes sense to a shopper in a hurry.
Product handoff
We sit with the jump from listing card to product page — thumbnail, price stack, variant chips, size guide — and mark where purchase intent holds or leaks on that handoff.
Working session
A half-day session with merchandisers to re-order a category face-out and talk through how a shopper would meet the assortment — before the next campaign lock.
From a grocery catalog in the Klang Valley
“Amira reduced the sample to six categories and spent the extra time on the search handoff into those six. That was the right argument. Our grocery refill path is now less of a scavenger hunt.”
Journal
A grid that keeps someone moving is not the same as a grid that keeps someone choosing. Notes from recent catalog walks in Malaysian commerce apps.
Purchase intent in a commerce catalog often stalls on the variant row. Colour names, size charts, and chips that look identical at thumbnail size all ask the shopper to do extra work.
Festive catalogs in Malaysian commerce apps tend to front-load gifting sets and starve the everyday refill SKUs. Shoppers still arrive looking for both.
The room
We work from a street that still feels the port: containers, wholesalers, and catalog teams whose goods actually move through Selangor. If you want a study, write with the commerce app name and the categories on your mind. We answer within two working days.
