Product handoff
Listing-to-Detail Intent Read
We sit with the jump from listing card to product page — thumbnail, price stack, variant chips, size guide — and mark where purchase intent holds or leaks on that handoff.
- Who it is for
- Catalog teams whose grids look busy but whose product pages fail to convert browsers into people who pick a size or a colour.
- What you leave with
- An annotated set of listing-to-detail journeys for a sample of SKUs, with a plain-language account of where intent is asked to wait.
- Scope
- Twelve to twenty SKUs across two categories, covering listing card, product gallery, variant picker, and the return path to the grid.
- Who does the work
- Priya Nair with support from the browse-path desk.
- Time
- Two weeks.
- Where
- Remote, with an optional desk session in Klang if physical samples help.
- Rates
- From RM 6,200, depending on SKU count and whether physical samples are reviewed in Klang.
Included
- Paired screens of listing card and product page as they appeared in the study window
- Notes on variant effort, size-chart access, and delivery promise placement
- A working hour with the product-detail owner
Left out on purpose
- Photography reshoots
- Copywriting of product descriptions
How the work proceeds
-
SKU sample
We agree a mix of bestsellers, newness, and known problem SKUs.
-
Handoff walks
Each SKU is walked from card to detail and back.
-
Intent notes
We mark holds and leaks, then debrief.
What we ask you to prepare
SKU list, live app access, and any size-chart files that are not in the app.
Constraints we will not paper over
We read the catalog as published. We do not A/B test live traffic.
Next step
Send a short SKU list and the app name; we will confirm whether the sample is enough.