Client notes
These notes name the study, the constraint, and the change that followed. They are not star ratings. One of them records a delay we caused by not stopping a mid-study banner push.
They walked our women's home category the way a shopper on a lunch break would, not the way our merchandising deck describes it. The note on identical thumbnails was uncomfortable and correct. We changed the face-out before Hari Raya.
Lina Chong · Catalog manager, Klang Valley apparel app
The listing-to-detail read took longer than we wanted because we kept pushing new banners into the same SKUs. Priya said so in the pack rather than pretending the window was clean. The variant-picker notes were still the most useful thing we have heard about our catalog this year.
Hafiz Rahman · Product-detail owner, electronics catalog
I had asked for a full catalog study thinking we needed every category scored. Amira reduced the sample to six and spent the extra time on the search handoff into those six. That was the right argument. Our grocery refill path is now less of a scavenger hunt.
Siti Mariam · Merchandising lead, grocery commerce app
The assortment workshop in Pandamaran was noisy in a good way. We left with a photographed wall and a list of twelve SKUs that will wait until the next drop. I still wish we had booked a full day; half a day is tight if the buyer arrives late.
Daniel Ong · Buyer, seasonal gifting
Longer note — grocery refill
A Klang Valley grocery app asked for a full-tree score. The catalog had been grown by campaign, so cooking oil, rice, and household refill lived in three different branches depending on which 11.11 tile had last featured them. We sampled six categories and spent a week on the search handoff: queries such as “minyak masak 5kg” landed in a thin branded set that did not include the house-brand pack sitting three scrolls down the cooking-oil face-out.
The findings session was held in our Pandamaran rooms with the merchandising lead and the search owner in the same argument. They left with a written map of which refill queries should inherit the category face-out, and which campaign tiles were allowed to interrupt that inheritance. Engineering did the wiring later; that was never our task.
Longer note — apparel workshop
A seasonal gifting team booked the half-day assortment workshop with a buyer who arrived forty minutes late. We still finished, but the leave-behind is thinner than it should have been: twelve SKUs deferred, a photographed sequence for the Raya face-out, and an unfinished argument about whether duplicate colourways deserved two listing cards. Daniel Ong was right to wish for a full day. We now say so on the workshop brief.