Studies

Four ways we read a commerce catalog

Each engagement is a human reading of catalog browse and purchase intent. None of them is a subscription, a dashboard, or a recode of your app. Choose the width of the sample, not a tier of software.

Rows of garments on hangers in a merchandised clothing category

Focused reading

Category Path Review

A concentrated look at one or two categories: how the face-out is ordered, how filters behave, and whether the path from grid to product still makes sense to a shopper in a hurry.

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A single product photographed as it might appear on a listing card

Product handoff

Listing-to-Detail Intent Read

We sit with the jump from listing card to product page — thumbnail, price stack, variant chips, size guide — and mark where purchase intent holds or leaks on that handoff.

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Warehouse aisles of boxed goods waiting to be sequenced into a catalog

Working session

Assortment Sequence Workshop

A half-day session with merchandisers to re-order a category face-out and talk through how a shopper would meet the assortment — before the next campaign lock.

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