2026-03-12 · Amira Hassan
When the category grid still holds a shopper
A grid that keeps someone moving is not the same as a grid that keeps someone choosing. Notes from recent catalog walks in Malaysian commerce apps.
Journal
Notes written after walking someone else’s catalog
These pieces come out of studies and workshops. They are not essays about “retail in general.” They name grids, chips, festive face-outs, and the search bar a Malaysian shopper actually uses.
2026-04-02 · Priya Nair
Variant chips and the pause before intent
Purchase intent in a commerce catalog often stalls on the variant row. Colour names, size charts, and chips that look identical at thumbnail size all ask the shopper to do extra work.
2026-04-28 · Tan Wei Ming
Raya face-outs: what the browse path reveals
Festive catalogs in Malaysian commerce apps tend to front-load gifting sets and starve the everyday refill SKUs. Shoppers still arrive looking for both.
2026-06-09 · Amira Hassan
Stock-out tiles that break the browse
An out-of-stock tile in the middle of a category grid is not a small housekeeping issue. It is a hole in the browse, and shoppers treat it as a verdict on the rest of the assortment.
2026-07-21 · Priya Nair
Reading the search handoff into the catalog
Many shoppers never start on the face-out. They search, land in a thin result set, and only then meet your category logic. That handoff is part of catalog browse, whether merchandisers planned it or not.